As humans, we love stories because our brains are wired to respond to them.
However, in today’s digital world, our attention spans are getting shorter and shorter…this is the power of visual storytelling – it cuts through the attention crisis and helps us tell our stories quickly with impact and emotion.
By nature, we are a visual species. The visual cortex is the largest system in the human brain and the human brain processes visual content 60,000 times faster than words. This is why 90% of the information transmitted to the brain is visual.
It is no surprise then that with technology such as smartphones in place, we’re in the visual revolution – for consumers and organizations alike.
Consider these impressive figures from this infographic by MDG Advertising that illustrates the influence of images on an organization’s branding, search, and social media efforts:
Infographic by MDG Advertising
The tapsBook team is a strong advocate of making a positive contribution to the world. Everyone and every organization has a story – this is the premise behind tapsBook: to make visual storytelling a breeze. For nonprofits especially, storytelling through pictures is KEY to communicating your mission, driving awareness and inspiring action! Our goal is to help nonprofit organizations via our visual storytelling tool/platform so you can help others. Over the next few weeks, we will take a closer look at how you can use various types of stories to maximize your organization or cause’s impact.