The Power of Visual Storytelling for Organizations

As humans, we love stories because our brains are wired to respond to them.

However, in today’s digital world, our attention spans are getting shorter and shorter…this is the power of visual storytelling – it cuts through the attention crisis and helps us tell our stories quickly with impact and emotion.

By nature, we are a visual species. The visual cortex is the largest system in the human brain and the human brain processes visual content 60,000 times faster than words. This is why 90% of the information transmitted to the brain is visual.

It is no surprise then that with technology such as smartphones in place, we’re in the visual revolution – for consumers and organizations alike.

Consider these impressive figures from this infographic by MDG Advertising that illustrates the influence of images on an organization’s branding, search, and social media efforts:

It’s All About the Images [infographic by MDG Advertising]
Infographic
by MDG Advertising

The tapsBook team is a strong advocate of making a positive contribution to the world. Everyone and every organization has a story – this is the premise behind tapsBook: to make visual storytelling a breeze. For nonprofits especially, storytelling through pictures is KEY to communicating your mission, driving awareness and inspiring action! Our goal is to help nonprofit organizations via our visual storytelling tool/platform so you can help others. Over the next few weeks, we will take a closer look at how you can use various types of stories to maximize your organization or cause’s impact.